Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada

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Description:
This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience. For more information on the content of this dataset, consult the supporting documentation and data dictionary. For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities: https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports
Author(s):
Public Works and Government Services Canada

Public Works and Government Services Canada

Source Repository:
Canadian Urban Data Catalogue
Publisher(s):
Public Works and Government Services Canada
Access:
Public
License:
Open Government Licence - Canada https://open.canada.ca/en/open-government-licence-canada
URL:
https://data.urbandatacentre.ca/dataset/f9c132bc-4573-4bfd-bab5-3d242740bfea
Publication date:
2018-05-31
Keywords:
financial, Indigenous, ethnic, Economics and Industry, Government and Politics, Information and Communications, official language minority, advertisements, Agency of Record, advertising expenditures, and advertising management
Identifier:
https://data.urbandatacentre.ca/dataset/f9c132bc-4573-4bfd-bab5-3d242740bfea

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Citation

APA Citation:
Works, P., & Canada, G. S. (2018). Advertising Media expenditures associated with agency responsible for media planning and buying, the Agency of Record (AOR), for the Government of Canada [Data set]. Canadian Urban Data Catalogue. https://data.urbandatacentre.ca/dataset/f9c132bc-4573-4bfd-bab5-3d242740bfea
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