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Borealis
Hendricks, Jillian; Mills, Katelyn; Sirovica, Lara; Sundermann, Louise; Bolton, Sarah; von Keyserlingk, M.A.G 2022-04-06 This study investigated Australian public perceptions of heat stress mitigation strategies for dairy cattle, including perceptions of 1) cow welfare, 2) confidence in the dairy industry, and 3) trust in dairy farmers. Through an online survey, participants were presented with one of the following heat stress mitigation options: 1) indoor barn system, 2) indoor-outdoor choice system, 3) gene edition of cattle for resilience to heat stress, and 4) pasture system. Participants perceived cow welfare as lowest in the indoor system and highest in the choice and outdoor systems. Confidence in the industry was lower for the indoor system than in choice and pasture systems, and lower in the gene edition system compared to the choice system. Trust in farmers was similar across all treatments. Of value to participants was the ability of the farm system to provide cows access to pasture, accommodate their freedom of movement and choice, and align with their natural living environment.
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Borealis
Bolton, Sarah; Vandresen, Bianca; von Keyserlingk, M.A.G 2024-07-03 To explore public attitudes to the dairy industry, a convenience sample of Australian citizens were asked to write their choice of a ‘love letter’ or ‘breakup letter’ to dairy. The present study provides results from the 19 letters submitted. Participants varied in age, gender identity, income and frequency of consumption of dairy products. The letters were on average 144 words long (range: 48-285), and were categorized into 8 love letters, 6 break-up letters, and 5 ‘distance’ letters that conveyed a conflicted stance. We undertook inductive thematic analysis of all letters, identifying three main themes: (1) personal relationship with dairy; (2) views about dairy as an industry; and (3) views on dairy products. Each theme and their underlying codes are described in the codebook.
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Borealis
Bolton, Sarah; Vandresen, Bianca; von Keyserlingk, M.A.G 2024-10-02 Citizens are becoming increasingly disconnected from food production. Despite this, many people still hold strong values about how food is produced. The aim of this study was to attain an in-depth understanding of Australian public attitudes towards sustainability and animal welfare in dairy production, as well as early life killing of surplus dairy calves and cow-calf separation; issues commonly identified as being out of step with public values. We conducted three focus group sessions, each with 8 Australians that varied in age, gender identity, income, and frequency of consumption of dairy products. Thematic analysis of the semi-structured discussions resulted in two key themes, each with underlying sub-themes: 1) Animal agriculture as an industry, including sustainability, farmers as people, and farming practices; and 2) Personal impacts and reflections as citizens, including ethical considerations, and consumer behaviors.

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