Analysis:
The data reveals that an increase in subscribers were limited in 2020 and the first part of 2021 due to the onset of the COVID-19 pandemic. In July 2021 the District of Squamish improved the ability for residents to subscribe to Squamish Alert by switching to a new provider and simplifying the signup process. An extensive outreach campaign, coupled with a number of major emergencies last year, have resulted in a significant increase in the number of people who are subscribed. By the end of 2021, 7067 residents had registered for Squamish’s emergency notification system, representing an increase in registrations of 36% over the previous year (2020).
*Note: There was a drop in 2022 when SquamishAlert version 2.0 was released, and all contact points were merged. Meaning if someone had signed up for Phone calls and text messages, they would no longer be two separate accounts and would now just be one with multiple endpoints, making it look less people being registered during that time period.